AUBURN, ME— Hannaford Supermarkets and its customers donated 72,758.38 pounds of food valued at $72,000 to Good Shepherd Foodbank as part of a hunger relief campaign that produced $1.1 million dollars in nutritious food and cash to food banks and pantries throughout the Northeast.
Hannaford Helps Fight Hunger took place during the 2018 holiday season and included a you-buy-one, we-give-one component, whereby Hannaford pledged to donate identical products when customers purchased specific shelf-stable items, including applesauce, spaghetti, oats, green beans, and corn.
“Year after year we see the deep generosity and caring of our customers through the Hannaford Helps Fight Hunger program, by helping families and children who otherwise might not have enough nutritious food to eat,” said Ericka Dodge, Hannaford spokesperson. “These donations are a true demonstration of the difference we can make in people’s lives when we work together.”
The annual campaign builds off the work that local Hannaford stores and distribution centers participate in daily. Hannaford donated nearly 26 million pounds of rescued food to Northeast hunger relief in 2018.
The Hannaford Helps Fight Hunger Campaign had three parts:
- Hannaford Helps Fight Hunger Boxes: Customers purchased boxes of food staples for $10. The boxes are then donated to a pantry local to the store where it was purchased; or the customer has the option to keep the box and donate directly to another organization. Valued at $1 million, 100,000 Fight Hunger boxes were donated out to hunger relief agencies throughout Hannaford’s five state presence.
- Register Donation: Customers donated money to a local food pantry, right at the register. The register donations totaled $66,866, including $17,118.00 in Maine.
- Buy One, Give One: Hannaford donated specific products identical to those items purchased by customers during a four-week period.
Hannaford Helps Fight Hunger has generated funds and products valued at $10.1 million since the program began in 2008.
About Hannaford Supermarkets
Hannaford Supermarkets, based in Scarborough, Maine, operates 181 stores in the Northeast. Stores are located in Maine, New York, Massachusetts, New Hampshire, and Vermont. Hannaford employs more than 27,000 associates. Additional information can be found at www.hannaford.com